LCD TVs to see price decreases by the end of February

February 6, 2009


Though the shelves for LCD TVs remain empty as people rushed to purchase TVs before Tet, major electronics distributors all said that the supplies will become more profuse by the end of February at the latest.

The distributors said that the prices of LCD TVs will drop by 10-15% by the end of February, to around VND 8-8.5 million ($531) per 32 inch HD Ready TV set and VND 15 million ($937) per Full HD TV set.

 

Quang Duc from Pico Plaza, a home appliance and electronics trade centre, said that LCD TVs will be available at trade centers and fully occupy the shelves by the end of the month. By that time, the price of the product will return to normal levels that were seen before Tet.

 

Explaining this, Duc said that after electronics manufacturers approved their yearly business plan, the production has been going in normal conditions. More importantly, Duc said, on the domestic market, LCD TVs are not as ‘hot’ as they were in the days before Tet.

 

Analysts all said that the price levels to be seen at the end of February or early March could be seen as ‘bottom-line prices.’ They said that the price of products can not be lowered any further if manufacturers want to ensure high quality.

 

Just one year ago, LCD TVs remained luxury items that were only affordable by high income earners. At that time, 42 inch LCD TVs were priced at VND 39 million/TV ($2,437), while a 32 inch TV was sold at VND 25 million ($1,562).

 

However, nowadays, LCD TVs are within reach of families with medium income. 42 inch Full HD LCD TVs have seen prices drop to VND 25 million/TV ($1,562), while 32 inch TV to VND 18 million ($1,125).

 

The prices of HD Ready prove to be even softer with just VND 9 million per TV, just double the price of a CRT TV of the same size.

 

VietNamNet/VTC news

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