The Ministry of Culture, Sports and Tourism wants to remove the licencing for billboards, work which has been done by local departments of culture, sports and tourism.
There are some 7,000 businesses that provide advertising services which had the total turnover of over $500 million in 2007.
Chairman and Secretary General of the Vietnam Advertisement Association Ha Van Tang said that the association has applauded the plan to remove the licencing for billboard installation.
“The removal will help create a level footing with newspapers, as we do not have to get a licence to place advertisement pieces in newspapers,” Tang said.
Moreover Tang said that the removal of the licencing scheme would help ease complicated procedures. A recent survey conducted by the Vietnam Chamber of Commerce and Industry showed that licencing proves to be a mechanism that ‘gives birth’ to wrongdoings.
He added that many countries in the world have removed the mechanism on licencing billboard installation.
Meanwhile, the deputy head of the bill’s compilation committee said that if the licencing scheme was removed, it would be necessary to do the programming well.
The Ministry of Culture, Sports and Tourism has released two documents related to advertisement programming. However, the programming pace in many localities has been going very slowly.