The most difficult period for the garment industry has passed as more and more orders are coming in.
Garment companies in
Traditional markets: thorny road to the
According to the
However, a new rival of
Vietnamese garments exported to the EU have been going more smoothly than those exported to the
However, Vietnam’s garment market share remains low in the EU. The latest statistics released by Eurostat showed that Vietnam’s garment products just account for 2.06 percent of the EU’s total imports in the first quarter of 2009, much lower than China’s (44.1 percent), Turkey’s (11.65 percent), Bangladesh (8.56 percent) and India (8.49 percent).
Previously, consumers in the EU mainly purchased garment products in two main seasons, winter and summer. Meanwhile, they now tend to purchase products more regularly over the course of a year. Therefore, importers now tend to place small- and medium-size orders instead of big orders at very low prices like they once did with Chinese exporters.
This is really goods news for Vietnamese garment producers, who have advantages in fulfilling small orders.
New markets bring new opportunities
Sudan now consumes 55 percent of Vietnam’s total garment export turnover from Africa. The only product the country imports is mosquito nets, with 1.5 million nets in the last period. This product seeing good business from Angola, with 425,000 nets sold at $2.12 per net.
As for the Middle East, in the last period of June 2009 (June 15-July 3), the export turnover from the market reached $26.22 million, an increase of 35 percent over the last period of June 2009. The product which saw the sharp turnover increase was apparel, increasing two-fold, reaching $6.3 million in turnover. The Middle East likes Vietnamese cotton clothes and medium-class apparel products are selling well in the market.