Posts Tagged ‘ Advertising ’

Competition necessary to develop the arts 

December 31, 2011
Competition necessary to develop the arts 

   The Vietnam National Symphony Orchestra plays at a concert in Hanoi last February Graham Sutcliffe, who has been living in Vietnam for 20 years, is now conductor of the Vietnam National Opera Ballet. Previously, he was the conductor of the Vietnam National Symphony Orchestra in Hanoi and also worked in Ho Chi Minh City. [...]

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Vietnam urged to remove cap on ad spending 

August 23, 2011
Vietnam urged to remove cap on ad spending 

Vietnam only allows a maximum advertising cost of 10 percent of total expenditures The European Chamber of Commerce has requested the government to eliminate a cap on advertising and promotional expenditures, saying the restriction is not good for competition. EuroCham said the cap should be removed or at least applied only to certain industries if [...]

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Media ‘collision’ creates winners and losers, expert says 

June 4, 2011
Media ‘collision’ creates winners and losers, expert says 

Geof Heydon, vice president of Digital Economy at Alcatel-Lucent in Australia. Broadcasters, policy makers, regulators, and experts in media sector have met in Hanoi on May 24-25 for the 8th Asia Media Summit, which was viewed as a significant platform to address challenges and to identify opportunities in the new age of digital economy. The [...]

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Local ad firms caught in bloody price war 

May 16, 2011
Local ad firms caught in bloody price war 

A bus stop advertisement in Ho Chi Minh City, which is home to half of Vietnam’s 5,000 advertising firms. Local ad agencies should stop undercutting each other and focus on improving the quality of their services so they can compete with foreign firms in the near future, industry insiders say. An executive of an advertising [...]

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Ingenuous infomercials 

March 12, 2011
Ingenuous infomercials 

A necklace studded with “artificial diamonds” claimed to be wrought from something called “nano gold” – a special metal that had been discovered following three years of research A Thanh Nien investigation finds unscrupulous entrepreneurs peddling fake junk over the airwaves while government regulators twiddle their thumbs Minh, a Ho Chi Minh City housewife, purchased [...]

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WHO recommends food marketing curbs for child obesity 

January 28, 2011
WHO recommends food marketing curbs for child obesity 

WHO officials have called for a ban on advertising directed at children for foods high in saturated fats, sugars or salt. Some 42 million pre-school children are obese or overweight, according to WHO data. The World Health Organization’s executive board has called governments to work with industry to restrict advertising of foods high in salt, [...]

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Authorities assail pyramid-schemers 

November 21, 2010
Authorities assail pyramid-schemers 

A market management officer seizes products of a direct sales company in Ho Chi Minh City at the end of last year. Yagho Vietnam was found to engage in false advertising related to the health benefits of its jewelry and clothing products. Local authorities say direct sales firms have violated local laws despite fairly recent [...]

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BUSINESS IN BRIEF 26/1

January 27, 2010
BUSINESS IN BRIEF 26/1

US Website: VN economy likely to show significant expansion; Market volumes hit 7-month low; Vietsovpetro to install two oil rigs in Bach Ho  Hanoi, VietnamThe Vietnamese economy is expected to show a significant expansion though it was mildly affected by the diminished export demand, said a New York-based website. An article posted on Seeking Alpha [...]

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Foreign firms milk infant formula market

January 9, 2010
Foreign firms milk infant formula market

Vietnam’s baby formula market was worth VND8 trillion ($421.1 million) in 2008 Many dairy companies have hiked up the prices of infant formula in the new year citing the weaker dong and higher wages, but the government said their huge marketing costs are, in fact, inflating prices. Mead Johnson, Abbott, and Dutch Lady prices are [...]

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Dairy firms reject high promotion costs claim

December 27, 2009
Dairy firms reject high promotion costs claim

Milk producers said they did not spend a lot of money on advertising and marketing and then pass on the costs to consumers, rejecting findings of a recent inspection by the Finance Ministry. The ministry announced December 22 that it found dairy companies spending too much on promotion, pushing retail prices up. According to the [...]

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Feature

Vietnam, Cuba foreign ministries to bolster ties

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Vietnam’s top diplomat has affirmed that the Foreign Ministry will closely cooperate with its Cuban counterpart to implement the agreements reached by the two...