January 28, 2010
LookAtVietnam – A series of financial institutions have introduced their new branding identification system just over the last month. Bao Viet Group said it has spent an entire year to come up with and prepare for its new branding identification system.In the past, there was a simple principle that all businesses respected that the logos [...]
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December 3, 2009
Rice has a massive and continuously expanding market in the world, but Viet Nam should create a brand of its own to increase the export value of the staple . . . Failure to brand its rice property had led to Viet Nam failing to compete with Thailand in terms of value, and average prices [...]
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November 3, 2009
An old argument has flared up as government regulators have again begun demanding that Jetstar Pacific Airlines drop its Jetstar logo. Low-cost carrier Jetstar Pacific and Vietnamâs aviation authorities have locked horns again over a trademark that the airline has used since 2008.Local carrier Pacific Airlines was renamed Jetstar Pacific Airlines in May last year [...]
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September 10, 2009
Vietnam’s salted duck eggs sell well in regional nations; HCM City to host 1st int’l tourism investment meeting; HCM City hotel and apartment towers open Salted Vietnamese duck’s eggs sell well both in the domestic market and in other countries in the Southeast Asian region. They are especially popular with bakeries for making cakes for [...]
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August 16, 2009
Vietnamese universities are reluctant to build brands, said an expert, arguing that the resistance could be the kiss of death in an increasingly globalized world. Students enter HCMC’s University of Natural Sciences.LookAtVietnam – Vietnamese universities are reluctant to build brands, said Dr. Vu Thi Phuong Anh, arguing that the resistance could be the kiss of [...]
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August 13, 2009
Students enter HCMCâs University of Natural Sciences. Vietnamese universities are reluctant to build brands, said Dr. Vu Thi Phuong Anh, arguing that the resistance could be the kiss of death in an increasingly globalized and commercialized world. âIn some cases, the word âbrandâ is even being avoided,â said Dr. Anh from the Vietnam National University-Ho [...]
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October 6, 2008
The weak enforcement of intellectual property rights and unreasonable corporate income tax regulations have stifled the development of branding in Vietnam, says a European Commission official. Antonio Berenguer, trade counselor of the European Commission delegation to Vietnam, said the country has few brands strong enough to compete in local and international markets.Businesses will be unable [...]
Tags: branding, experts, industry, Nascent, needs, support
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