Posts Tagged ‘ brands ’

Ho Chi Minh City still ‘promising’ for retailers: report 

January 17, 2012
Ho Chi Minh City still ‘promising’ for retailers: report 

Food retail sales in Ho Chi Minh City witnessed “skyrocketing growth” in recent year, a report said Despite economic difficulties the retail market in Ho Chi Minh City expanded last year as top retailers and brands continued to come in, property consultant Knight Frank said in a new report. The retail sales value of goods [...]

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Vietnam encourages producers to register brands overseas 

October 29, 2011
Vietnam encourages producers to register brands overseas 

The famous brand of Phu Quoc fish sauce, which is owned by the Phu Quoc Fish Sauce Association in the Mekong Delta province of Kien Giang, was recently registered by a Hong Kong-based company in China. Vietnamese producers’ associations should register their members’ collective brands overseas as soon as possible to avoid foreign legal battles [...]

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Strong reception for Vietnamese mobile phones 

February 28, 2011
Strong reception for Vietnamese mobile phones 

A cyclo driver talks on a cell phone in downtown Ho Chi Minh City. Local cell phone brands targetting the lower-end market segment are doing well in Vietnam. Business is blooming for local cell phone brands targeting the lower-end market segment. Handset retailers said cell phones priced at more than VND6 million (US$280) only account [...]

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Vietnamese producers aim for high grade market

January 29, 2010
Vietnamese producers aim for high grade market

LookAtVietnam – Some Vietnamese producers have been trying to change their reputation by “conquering” the high grade market sector.   Making “perfect” products In late 2009, Phu Nhuan Jewelry Company established Cao Fashion Company, to introduce jewelry and handbags trademarked as “Jemma.” These products are designed by South Korean and Italian designers and aimed at young [...]

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Counterfeit liquor season approaches

January 22, 2010
Counterfeit liquor season approaches

LookAtVietnam – Nearing Tet celebrations every year, the highest “business season” for counterfeit liquor makers arrives, when demand for liquor rises dramatically. Counterfeit liquor is now the main product of many villages. These products are flooding the market so much so that a counterfeit liquor maker claims that popular liquor brands with prices of up [...]

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Foreign auto influx challenges domestic manufacturers

December 22, 2009
Foreign auto influx challenges domestic manufacturers

LookAtVietnam – A lot of foreign automobile manufacturers are bringing their products to sell in Vietnam, providing fierce competition with domestic products. Four international auto brand names have appeared in Vietnam within just the last two months. China’s Dong Feng in early November 2009 signed a cooperation agreement with a Vietnamese company, under which the Dong [...]

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Gas retail prices go up on speculation, retailer interference

December 7, 2009
Gas retail prices go up on speculation, retailer interference

Speculation and manipulation by retailers are among several factors behind the rise in cooking gas prices by VND30,000-40,000 per kilogram over the last week, experts say. Tran Minh Loan, chairman of the Anpha S.G Petrol Company, said the local prices still depend on world gas prices, as local supplies meet just over 40 percent of [...]

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VN rice ’needs better branding’

December 3, 2009
VN rice ’needs better branding’

Rice has a massive and continuously expanding market in the world, but Viet Nam should create a brand of its own to increase the export value of the staple . . . Failure to brand its rice property had led to Viet Nam failing to compete with Thailand in terms of value, and average prices [...]

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Pitching a product – are celebrities worth what they cost?

November 20, 2009
Pitching a product – are celebrities worth what they cost?

LookAtVietnam – Though many companies spend a lot to associate celebrities with their new brands, others find that traditional approaches work just as well. The rise of ‘brand name ambassadors’  More and more brands are employing beautiful and famous persons to introduce products.  Celebrities are awarded the title of ‘ambassador.’ Mai Phuong Thuy, Miss Vietnam 2006, [...]

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Locals brands emerge as favorites

October 30, 2009
Locals brands emerge as favorites

The market research firm TNS Vietnam disclosed the surprising results of its annual survey in HCMC on October 28, that up to eight of the 10 fastest growing brands. The local brands are the soya milk Vfresh, the fish sauce Nam Ngu, the fruit juice Vfresh, the ice cream Trang Tien, the margarine Tuong An, [...]

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Feature

Vietnam, Cuba foreign ministries to bolster ties

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Vietnam’s top diplomat has affirmed that the Foreign Ministry will closely cooperate with its Cuban counterpart to implement the agreements reached by the two...