October 18, 2011
Vietnamese are rating sales and promotion the most influential reason to shop as consumers in the rest of the world employ different saving strategies to cut spending, market research company Nielsen said. The majority of consumers in Vietnam favor stores with sales and promotion, before they take into consideration other factors like the stores’ [...]
Tags: Consumers, Coupons, Cut Spending, Global Online, Household Expenses, Nielsen, On Household Expenses, percent, sales, Sales And Promotion, Saving, Saving Strategies, The world, To Cut Spending, Using Coupons, Vietnam, Vietnamese
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September 3, 2011
Company sends goons to beat up protesters Nguyen Van Tuan was attacked by truck drivers on August 29 after he and others at Da Nang City’s Hoa Lien Commune blocked vehicles from entering a construction site. A survey by Nielsen found environmental concerns in Vietnam has shifted from climate change to environmental pollution. The [...]
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July 17, 2011
Many Vietnamese plan to buy a smart phone in the coming year, Nielsen says A whopping 75 percent of Vietnamese consumers intend to use mobile Internet in the next 12 months as the popularity of digital media is set to surge in the country, global measurement company Nielsen said in a report this week. Nielsen [...]
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June 19, 2011
Many consumers said they would be trading down to less expensive products The first half of 2011 brought a decline in Vietnam’s consumer confidence levels, according to the latest Nielsen survey. Vietnam’s economy was virtually untouched by the global economic downturn and consumer confidence generally remained among the highest of the 55 countries monitored by [...]
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June 10, 2011
Vietnam’s consumer confidence continued to fall, a survey found Vietnam’s online consumer confidence continued to fall in the first quarter due to concerns over the current state of the economy, according to a recent survey by Nielsen Vietnam. With its confidence index dipping five points to 98, below the Asia Pacific average of 106, the [...]
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November 15, 2009
The local advertising industry appears to have bucked the downturn as producers are increasing ad spending, especially on consumer products, insiders say. Two workers clean advertising billboards at a building in District 1, Ho Chi Minh City. LookAtVietnam – The local advertising industry appears to have bucked the downturn as producers are increasing ad spending, especially [...]
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November 14, 2009
Two workers clean advertising billboards at a building in District 1, Ho Chi Minh City. The local advertising industry appears to have bucked the downturn as producers are increasing ad spending, especially on consumer products, insiders say. Ad spending in the first nine months reached US$450 million, up 26 percent from the same period last [...]
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October 30, 2009
The market research firm TNS Vietnam disclosed the surprising results of its annual survey in HCMC on October 28, that up to eight of the 10 fastest growing brands. The local brands are the soya milk Vfresh, the fish sauce Nam Ngu, the fruit juice Vfresh, the ice cream Trang Tien, the margarine Tuong An, [...]
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October 29, 2009
Consumer confidence in Vietnam has increased for the first time since March 2007 as sentiment around the globe rebounds, according to survey results announced Thursday. With the increase, Vietnam is now the fourth most confident country in the world, up five places since March this year, according to a survey by the Nielsen company, conducted [...]
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July 20, 2009
Consumers worldwide value recommendations by personal acquaintances the most, market research firm Nielsen has found. According to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries, nine of every 10 Internet consumers said they trust recommendations from people they know.The survey also found that online recommendations have become [...]
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